Southampton’s decision to sign Danny Ings from Liverpool has certainly paid off on the pitch, however, it could definitely be considered something of a masterclass by former Saints sporting director Ross Wilson, as his market value has gone through the roof during his time at St Mary’s.
The England striker was originally signed on loan from the Reds for the 2018/19 season and after impressing on the South Coast, his move was made permanent in the summer of 2019.
In total, the former Burnley man has managed 44 goals and 10 assists for Southampton in 96 appearances, which included an impressive 22 goals in the top-flight last season.
This, combined with an England call-up, has been a massive factor in the dramatic increase in his market value during his time at Southampton, proving that the decision to sign him permanently has massively paid off.
Was the Ings signing a masterclass?
As per Transfermarkt, Ings’ value when he initially joined Southampton on loan on the 9th August 2018 was just £7.2m.
Other than a brief decline due to the financial impact of the pandemic, Ings’ market value has enjoyed a steady increase during his time at Southampton.
His current value of £19.8m equals a career-high and also represents a 275% increase from his initial value of £7.2m, which again emphasises just how good a signing he has proven to be.
Whilst there are doubts over his future at Southampton, with his contract set to expire next season and him openly admitting that he would love a move to a Champions League club, there is no doubt that he has proven to be an excellent addition to Ralph Hasenhuttl’s squad.
After a 3-1 win against Watford last season, the Austrian manager dubbed his star striker “unbelievable” and he is also clearly desperate to see him extend his stay on the South Coast.
Considering the injury problems that Ings faced at Liverpool, it was definitely a risk for Southampton to sign him on a permanent deal, but that decision from Wilson has certainly paid off.
And, in other news… Hasenhuttl may already have his Bertrand heir in rarely-seen “big talent”